Tourism management and marketing. Vol. I / edited by Manpal Singh.

Format:

Book

Contributor:

Singh, Manpal.

Series:

Tourism management and marketing

Language:

English

Subjects (All):

Tourism--Management.

Tourism.

Tourism--Marketing.

Physical Description:

1 online resource (661 p.)

Edition:

1st ed.

Place of Publication:

Mumbai : Himalaya Books Pvt. Ltd., 2008.

Language Note:

English

Summary:

Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum faciliti

Contents:

Vol 1 COVER; Contents; Marketing the Tourism; Travel Market; International Marketing; Modern Ways of Marketing; United Marketing; World Organisations; Cultural Marketing; Growth of Tourism; Progress Plan; Trends in Tourism; Advertisement Channels; Geographical Aspects; Bibliography; Vol 2 COVER; Contents; Introduction; Management of Tourism; The Backdrop; Fundamental Ideas; Basic Factors; Fundamental Aspects; Tourism Administration; Effective Aspects; Organisation of Tours; Movement of Tourists; Ticketing System; Ticketing Worldwide; Bibliography

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-282-84883-6

9786612848834

93-5043-946-8

1-4416-7533-7

OCLC:

721193891