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The portable MBA / edited by Kenneth M. Eades ... [et al.].
- Format:
- Book
- Series:
- The Portable MBA Series
- The Portable MBA Series ; v.34
- Language:
- English
- Subjects (All):
- Management.
- Marketing.
- Accounting.
- Personnel management.
- Physical Description:
- 1 online resource (381 p.)
- Edition:
- 5th ed.
- Place of Publication:
- Hoboken, N.J. : Wiley, c2010.
- Language Note:
- English
- Summary:
- A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the ""MBA in a book"" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-w
- Contents:
- The Portable MBA, Fifth Edition; Contents; List of Downloadable Materials; Preface; About the Authors; Introduction: The MBA Degree Experience; Chapter 1: Accounting Principles; Chapter 2: The Principles of Economics; Chapter 3: Introduction to Business Ethics; Chapter 4: Marketing Management; Chapter 5: Financial Management; Chapter 6: Operations Management; Chapter 7: Managing People; Chapter 8: Supply Chain Management; Chapter 9: Strategy-Defining and Developing Competitive Advantage; Chapter 10: Financial Analysis and Firm Valuation; Chapter 11: Consumer Behavior
- Chapter 12: New Product CreationChapter 13: Entrepreneurship; Chapter 14: Emerging Markets and Development; Chapter 15: Enterprise Risk Management; Chapter 16: Leading from the Middle; Chapter 17: Managing Teams; Chapter 18: Starting Your New Career with an MBA; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 9786612689192
- 9780470627273
- 0470627271
- 9781282689190
- 1282689193
- 9781118256213
- 1118256212
- 9780470627075
- 0470627077
- 9780470627259
- 0470627255
- OCLC:
- 768204545
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