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Encyclopaedia of mass media. Vol. I / edited by M.A. Khan.
- Format:
- Book
- Series:
- Encyclopaedia of mass media
- Language:
- English
- Subjects (All):
- Mass media--Encyclopedias.
- Mass media.
- Physical Description:
- 1 online resource (1065 p.)
- Edition:
- 1st ed.
- Other Title:
- Encyclopedia of mass media
- Place of Publication:
- Mumbai [India] : Himalaya Books Pvt. Ltd., 2010.
- Language Note:
- English
- Summary:
- In modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and education - traditionally through performances like acting, music, and sports along with reading and Public Service announcements. Another aspect of Mass Media is mainstream media, which implies ability to transmit tacit knowledge,with a bias - political or otherwise, - towards favouring a certain individual outcome or resolution of an event. This view of central media can be contrasted with la
- Contents:
- Vol 1 COVER; Contents; Introduction; Historical Background; Fast Progress; Role in Revolution; Freedom Movement; Nationalists in Polity; Advocates of Freedom; Liberty and Obligations; Champions of Nationalism; The Great Pioneer; Double Effect; Newspapers after Independence; Rising to Occasion; Various Dimensions; New Trends; Future View; Apex Office; Press Council's Role; Bibliography; Vol 2 COVER; Contents; Genesis of News; Theory of News; Making News; Presentation of News; Progress of News; Communicating News; Importance of News; Methods of Writing; Writing with Creativity; Feature Writing
- Writing for MagazinesPurposeful Writing; Formal Presentation; Printing Technology; Process of Printing; Bibliography; Vol 3 COVER; Contents; Revolution in Information; Development of Electronic Media; Growth and Progress; Technological Progress; Technological Importance; Functional Technology; Role of Internet; Functioning of Television; Method of Telecasting; Role of Television; Radio Broadcasts; Importance of Celluloid; Bibliography
- Notes:
- Includes index.
- Includes bibliographical references (p. [351]-362).
- ISBN:
- 1-282-84889-5
- 9786612848896
- 93-5043-936-0
- 1-4416-7862-X
- OCLC:
- 721193881
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