Encyclopaedia of retail chain management. Vol. 1 / editor Shehzad Ahmad.

Format:

Book

Contributor:

Ahmad, Shehzad.

Series:

Encyclopaedia of retail chain management

Language:

English

Subjects (All):

Franchises (Retail trade).

Retail trade--Management--Encyclopedias.

Retail trade.

Physical Description:

1 online resource (909 p.)

Edition:

1st ed.

Place of Publication:

Mumbai : Himalaya Pub. House, 2009.

Language Note:

English

Summary:

Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation`s largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services of products, and share a brand. A retail chain is a types of business chain. All units inevitably share some degree of central management, supply chain

Contents:

Vol 1 Cover; CONTENTS; INTRODUCTION; SIGNIFICANCE OF RETAILING; CHAIN STORES; HISTORICAL BACKDROP; LOGISTICS OF RETAILING; DEVELOPING PRODUCTS; GOODS DISTRIBUTION; RETAIL METHODS; BIBLIOGRAPHY; Vol 2 Cover; COVER; CONTENTS; RETAILING AND WHOLESALING; SUPPLY NETWORK; BIBLIOGRAPHY; Vol 3 Cover; COVER; CONTENTS; THE FORECASTING; DETERMINATION OF PRICE; STOCK ASSORTMENTS; CONTROLLING STOCKS; THE PROFIT; SYSTEM OF BOOK-KEEPING; MARGIN PERCENTAGES; MOVEMENT OF MERCHANDISE; STRATEGY OF MARKETING; POWER OF CONSUMER; BIBLIOGRAPHY

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-282-84878-X

9786612848780

1-4416-6190-5

93-5043-937-9

600-00-2828-8

OCLC:

721193874