Encyclopaedia of mass communication. Vol. I / edited by B.D. Usmani.

Format:

Book

Contributor:

Usmani, B. D.

Series:

Encyclopaedia of mass communication

Language:

English

Subjects (All):

Mass media--Encyclopedias.

Mass media.

Communication--Encyclopedias.

Communication.

Physical Description:

1 online resource (958 p.)

Edition:

First edition.

Other Title:

Encyclopedia of mass communication

Place of Publication:

Mumbai [India] : Himalaya Books Pvt. Ltd., 2008.

Language Note:

English

Summary:

In today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. However

Contents:

Vol 1 COVER; Contents; Introduction; Role of Media; Impact of Media; Significance of Media; Production of Newspaper; Press in India; Different Waves; Concept of Communication; Communication Methods; Basic Aspects of Communication; Basic Aspects of Information; Disciplined Media; Role of Law; Bibliography; Vol 2 COVER; Contents; Concept and Perception; Some Concepts; Various Theories; Fundamental Concerns; The Openings; Goals and Targets; Moral Factors; Ethical Values; Social Orientation; Political Orientation; Publicity Factors; Response of the Audience; People's Response; Role of Censorship

Proprietors' RoleBibliography; Vol 3 COVER; Contents; The Framework; Scene in India; International Scene; Scene in West; Scene in Muslim World; Scene in Pakistan; Journey of Celluloid; Development of Photography; Printing Process; Bibliography

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [323]-335).

ISBN:

1-282-84885-2

9786612848858

93-5043-935-2

600-00-2876-8

OCLC:

721193896