Persuasive technology : using computers to change what we think and do / B.J. Fogg.

Format:

Book

Author/Creator:

Fogg, B. J.

Series:

Morgan Kaufmann series in interactive technologies.

The Morgan Kaufmann series in interactive technologies

Language:

English

Subjects (All):

Persuasion (Psychology)--Computer programs.

Persuasion (Psychology).

Human-computer interaction.

Physical Description:

1 online resource (311 p.)

Edition:

1st ed.

Place of Publication:

Amsterdam ; Boston : Morgan Kaufmann Publishers, c2003.

Language Note:

English

Summary:

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? ""Yes, they can,"" says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase ""Captology""(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be us

Contents:

Cover; Foreword; Contents; Preface; Acknowledgments; Introduction: Persuasion in the Digital Age; Persuasion on the Web; Beyond the Web; The Emergence of "Captology"; Potential and Pitfalls; Advantage over Traditional Media: Interactivity; Advantages over Human Persuaders; 1. Computers Are Persistent; 2. Computers Allow Anonymity; 3. Computers Can Store, Access, and Manipulate Huge Volumes of Data; 4. Computers Can Use Many Modalities; 5. Computer Software Can Scale; 6. Computers Can Be Ubiquitous; How to Read This Book; Notes and References; Chapter 1 Overview of Captology

Defining PersuasionFocus on the Human-Computer Relationship; Persuasion Is Based on Intentions, Not Outcomes; Levels of Persuasion: Macro and Micro; Microsuasion on the Web; Microsuasion in Video Games; Captology: Summary of Key Terms and Concepts; Notes and References; Chapter 2 The Functional Triad: Computers in Persuasive Roles; The Functional Triad: Roles Computers Play; Computers as Tools; Computers as Media; Computers as Social Actors; Applying the Functional Triad to Captology; Research and Design Applications; Notes and References; Chapter 3 Computers as Persuasive Tools

Seven Types of Persuasive Technology ToolsReduction Technology: Persuading through Simplifying; Simplifying Political Input; Tunneling Technology: Guided Persuasion; Ethical Concerns; Tailoring Technology: Persuasion through Customization; Ethical Concerns; Tailoring Information for Context; Suggestion Technology: Intervening at the Right Time; Timing Is Critical; Self-Monitoring Technology: Taking the Tedium Out of Tracking; Eliminating a Language Quirk; Surveillance Technology: Persuasion through Observation; Surveillance Must Be Overt; Rewarding through Surveillance

Public Compliance without Private AcceptanceConditioning Technology: Reinforcing Target Behaviors; Technology Applications of Operant Conditioning; Operant Conditioning in Computer Games; Applying Periodic Reinforcement; Shaping Complex Behaviors; The Right Persuasive Tool(s) for the Job; Notes and References; Chapter 4 Computers as Persuasive Media: Simulation; Persuading through Computer Simulation; Cause-and-Effect Simulations: Offering Exploration and Insight; HIV Roulette: A Cause-and-Effect Simulator; Rockett's New School: Learning Social Skills; Implications of Designer Bias

Environment Simulations: Creating Spaces for Persuasive ExperiencesLifeFitness VR Rowing Machine: Competing in a Virtual Environment; The Tectrix VR Bike: Pedaling to Explore a Virtual Environment; Managing Asthma in a Simulated Environment; Using Simulation to Overcome Phobias; In My Steps: Helping Doctors to Empathize with Cancer Patients; Object Simulations: Providing Experiences in Everyday Contexts; Baby Think It Over: An Infant Simulator; Drunk Driving Simulator; Notes and References; Chapter 5 Computers as Persuasive Social Actors; Five Types of Social Cues

Persuasion through Physical Cues

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-281-04927-1

9786611049270

0-08-047994-4

OCLC:

437181506