Papers from the CCI Conference on Communications, 2005 / guest editor: Michael B. Goodman.

Format:

Book

Contributor:

Goodman, Michael B.

Series:

Corporate Communications, an international journal ; 11, no. 3

Language:

English

Subjects (All):

Economic development.

International relations.

Physical Description:

139 p.

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2006.

Language Note:

English

Summary:

Every day corporate communications professionals face important social, political and economics issues. They are also faced with the challenge of keeping pace with rapid change and of communicating and building reputation. This ebook contains papers presented at the 2005 Corporate Communication Institute Conference at Wroxton College, UK.

Contents:

Intro

Contents

Introduction

Corporate communication practice and pedagogy at the dawn of the new millennium

Theory and practice converge:a proposed set of corporatecommunication principles

Communication of corporate social responsibility by Portuguese banks

Corporate communication through nonviolent rhetoric

The use of humor in corporatecommunication

An inter-linguistic andinter-cultural analysis of globalcorporate web sites

Card sort technique as aqualitative substitute forquantitative exploratory factoranalysis.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-70546-9

9786610705467

1-84663-095-9

OCLC:

935261744