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A nation of small shareholders : marketing Wall Street after World War II / Janice M. Traflet.
- Format:
- Book
- Author/Creator:
- Traflet, Janice M., 1970-
- Series:
- Studies in industry and society.
- Studies in industry and society
- Language:
- English
- Subjects (All):
- New York Stock Exchange--History.
- New York Stock Exchange.
- Stock exchanges--New York (State)--New York--History.
- Stock exchanges.
- Investments--United States--History--20th century.
- Investments.
- Stockholders--United States--History--20th century.
- Stockholders.
- Finance--United States--History--20th century.
- Finance.
- Physical Description:
- 1 online resource (257 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Baltimore : Johns Hopkins University Press, 2013.
- Language Note:
- English
- Summary:
- A Nation of Small Shareholders puts the role of individual investors in broader, long-term perspective.
- Contents:
- Cover
- Contents
- Acknowledgments
- Introduction. Sowing an "Equity Culture"
- 1 Reeling from the Great Crash
- 2 Experimenting with Advertising
- 3 Marketing the "Own Your Share" Program
- 4 Courting Retail Investors during the Cold War
- 5 Selling Stocks on the Monthly Plan
- 6 Creating a Nation of "Sound" Investors
- Epilogue. Own Your Share in Retrospect
- Notes
- Essay on Sources
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- W
- Y.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-4214-0903-8
- OCLC:
- 840582106
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