Commercializing childhood : children's magazines, urban gentility, and the ideal of the American child, 1823-1918 / Paul B. Ringel.

Format:

Book

Author/Creator:

Ringel, Paul B., 1968- author.

Series:

Studies in print culture and the history of the book.

Studies in Print Culture and the History of the Book

Language:

English

Subjects (All):

Children's periodicals, American--History--19th century.

Children's periodicals, American.

Children's periodicals, American--History--20th century.

Children--Books and reading--United States--History--19th century.

Children.

Children--Books and reading--United States--History--20th century.

Child consumers--United States--History--19th century.

Child consumers.

Child consumers--United States--History--20th century.

Physical Description:

1 online resource (274 p.)

Edition:

1st ed.

Place of Publication:

Amherst, [Massachusetts] ; Boston, [Massachusetts] : University of Massachusetts Press, 2015.

Language Note:

English

Summary:

Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, America's young people emerged as a group that businesses should target with goods for sale.

Contents:

Introduction

Establishing children's magazines, 1823/1856. Deacon Willis's Companion

Aunt Maria's Miscellany and the limits of gentility

Commercializing children's magazines, 1857/1873. Perry Mason and sensational gentility

The youth's companion and the Civil War

The cultural custodians

The jack-in-the-pulpit

Sustaining children's magazines, 1873/1918. Tales and the city

Children's magazines and modern childhood

Epilogue.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-61376-380-8

OCLC:

928807911