Horse Trading in the Age of Cars Men in the Marketplace / Steven M. Gelber.

Format:

Book

Author/Creator:

Gelber, Steven M.

Series:

Gender relations in the American experience.

Gender relations in the American experience

Language:

English

Subjects (All):

Automobiles--Purchasing.

Automobiles.

Genre:

Electronic books.

Physical Description:

1 online resource (245 p.)

Place of Publication:

Baltimore : Johns Hopkins University Press, 2008.

Language Note:

English

Contents:

Cover; Contents; Preface; Introduction: The Cowboy and the Flapper; 1 Horse Trading: Duping the Buyer; Horses as Masculine Symbols; The Manly Art of Horse Trading; The Reputation of Horse Traders; The Horse Trading Business; Horse Trading as a Game; The Rules of the Game; Hiding Faults; Warranties; 2 Retailing: Satisfying the Buyer; Manufactured Transportation: Carriages and Bicycles; Negotiated (Discriminatory) Prices; Single (Democratic) Prices; Satisfaction Guaranteed or Your Money Cheerfully Refunded; 3 Cars: Joining the New Marketplace; Coachmen to Chauffeurs: The Male Lineage

Cars in Stores One Posted Price to All; One-Price by Law; Advertising List Prices; 4 Used Cars: Undermining the New Marketplace; Origins; Trade-In Allowances and Over-Allowances; Controlling Over-Allowances; Cheating: "Buyers Are Liars"-And So Are Sellers; 5 The Triumph of the Price Pack: Selling the Deal; Price Padding with the Pack; After-Sales Packing; The 1950's: ". . . for Thieves to Sell to Mental Defectives"; Advertising and Blitz Marketing; Posting a Price; The Great Warranty War; 6 Bad Guys; The Car Seller's Career: Nasty, Brutish, and Short; The Sales Game: Tactics

The Sales Game: Strategy Car Dealers' Reputation and Character; 7 Bargaining and Gender; "The Great American Sport of Bargaining"; Brokers; Cars and Masculinity; Women as Buyers and Sellers; Epilogue: Still Horse Trading in the Internet Age; The Dealer's Cost; Make Me an Offer!; Notes; Index; Illustrations

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [175]-217) and index.

Description based on print version record.

ISBN:

1-4214-0167-3

OCLC:

941695743

Access Restriction:

Open Access Unrestricted online access