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Political consultants and campaigns : one day to sell / Jason Johnson.
- Format:
- Book
- Author/Creator:
- Johnson, Jason (Jason Adam), 1976-
- Series:
- Transforming American politics.
- Transforming American politics
- Language:
- English
- Subjects (All):
- Political consultants--United States.
- Political consultants.
- Political campaigns--United States.
- Political campaigns.
- Campaign management--United States.
- Campaign management.
- Physical Description:
- 1 online resource (854 p.)
- Place of Publication:
- Boulder, Colo. : Westview Press, 2012.
- Language Note:
- English
- Summary:
- A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates
- Contents:
- Cover; Title Page; Copyright; Contents; Introduction; 1. The Candidate; 2. The Message; 3. The Issues; 4. The Negative Ad; 5. The Internet Campaign; 6. Conclusion; 7. Appendix; Acknowledgments; Notes; Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 0-429-97784-0
- 0-429-49821-7
- 1-283-28572-X
- 9786613285720
- 0-8133-4556-1
- 9780429498213
- OCLC:
- 751694959
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