Current status and future direction : views from global thought leaders / edited by Goran Svensson.

Format:

Book

Contributor:

Svensson, Göran.

Series:

European Business Review ; 18, no. 4

Language:

English

Subjects (All):

Strategic planning.

Business planning.

Physical Description:

74 p.

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2006.

Language Note:

English

Summary:

This e-book includes articles from an exclusive group of "global thought leaders" by personal invitation from the editor. This selected group consists of academics that have had a lifetime of experience and collected perceptions in their field of expertise. The purpose of this special issue is to document and share parts of their accumulated lifetime knowledge. Their insights and reflections are valuable to the research community worldwide. It will also be of great importance to practicing managers in business.

Contents:

Cover

CONTENTS

EDITORIAL ADVISORY BOARD

Editorial

Marketing strategy: taxonomy and frameworks

Helping marketing research earn a seat at the table for decision-making

Macromarketing: origins, development, current status and possible future direction

The marketing code: unlocking the secrets of Dan Brown's success

Call for papers.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-70552-3

9786610705528

1-84663-075-4

OCLC:

935261753