Issues and advances in international marketing research / guest editors: Rudolf R. Sinkovics and Thomas Salzberger.

Format:

Book

Contributor:

Sinkovics, Rudolf R.

Salzberger, Thomas.

Series:

International Marketing Review ; 23, no. 4

Language:

English

Subjects (All):

Marketing research.

International business enterprises.

Physical Description:

1 online resource (112 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2006.

Language Note:

English

Summary:

This theme has been selected because, despite progress and methodological advancements, liberalising markets and technology impacts prompt for even more methodological and conceptual rigour when conducting research across borders. It has been argued that market dynamics and global competitive pressures create new challenges for researchers and companies and call for a diversification of research methods. International marketing research is challenged because the process of globalization represents a powerful external trigger specifically for cross-national research, and also because of the met

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The psychometric properties of eTail quality; An illustration of modeling moderating variables in cross-national studies; Reconsidering the problem of data equivalence in international marketing research; Researching the socio-cultural context: putting social representations theory into action; Employing information communication technologies to enhance qualitative international marketing enquiry;

Notes:

Description based upon print version of record.

ISBN:

1-280-70566-3

9786610705665

1-84663-083-5

OCLC:

77523418