Marketing library and information services : international perspectives / edited on behalf of IFLA by Dinesh K. Gupta and others.

Format:

Book

Contributor:

Gupta, Dinesh K., editor.

Koontz, Christie, editor.

Savard, Réjean, 1950- editor.

Series:

Gale eBooks

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

Information services--Marketing.

Information services.

Libraries--Public relations.

Information services--Public relations.

Physical Description:

1 online resource (xv, 419 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Munchen, Germany : K.G. Saur, 2006.

Language Note:

English

Summary:

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.

Contents:

Front matter

TABLE OF CONTENTS

INTRODUCTION

ACKNOWLEDGEMENTS

Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE

CONTRIBUTORS

BROADENING THE CONCEPT OF LIS MARKETING

A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES

Section - II. MARKETING IN LIBRARIES AROUND THE WORLD

MARKETING PUBLIC LIBRARIES IN DENMARK

MARKETING LIS IN NORWAY - AN OVERVIEW

LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART

UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES

FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES

MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?

MARKETING LIBRARY SERVICES IN AFRICA

MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA

MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE

MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES

METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA

FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY

BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA

MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR

Section - III. ROLE OF LIBRARY ASSOCIATIONS

BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES

MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT

THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES

WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING

THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES'

NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN

Section - IV. EDUCATION, TRAINING AND RESEARCH

MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS

EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK

EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS

EDUCATION FOR LIS MARKETING IN INDIA

EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA

CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE

RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT

APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT

Section - V. EXCELLENCE IN MARKETING

EXCELLENCE IN MARKETING

I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN

MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH

THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY

LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES

Section - VI. DATABASES AND OTHER MARKETING LITERATURE

DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR

THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT

DATABASE ON LIS MARKETING LITERATURE IN INDIA

THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE

MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

ISBN:

9783598440199

OCLC:

319941930