Social media in strategic management / edited by Miguel R. Olivas-Lujan, Tanya Bondarouk.

Format:

Book

Contributor:

Olivas-Lujan, Miguel R.

Bondarouk, Tanya, 1967-

Series:

Advanced series in management (Unnumbered)

Advanced series in management, 1877-6361 ; v. 11

Language:

English

Subjects (All):

Strategic planning.

Social media.

Physical Description:

1 online resource (293 p.)

Edition:

1st ed.

Place of Publication:

Bingley, U.K. : Emerald, 2013.

Language Note:

English

Summary:

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting new family of user-gene rated content technologies. With contributions from and about a wide diverse range of countries, from emerging to established, researchers and informed practitioners will find intriguing, diverse perspectives on how the social media revolution challenging managers and management scholars. Involving disciplines as different as management, communications, information technology, personnel, finance and others, contributions in this boo k will be cited in future research projects or used in classrooms and other training settings by those more likely stay in the leading edge of this family of innovative tools.

Contents:

Strategic management and social media : the leading edge / Miguel R. Olivas-Luján, Tanya Bondarouk

Digital behaviors and people risk : challenges for risk management / Andy Phippen, Simon Ashby

Leveraging social media technology for business transformation : the case of corporate social communities / Richard L. Gruner, Damien Power, Paul K. Bergey

Strategic management and social media : an empirical analysis of electronic social capital and online fundraising / Raymond Henry, Lisa Bosman

Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective / Manuel Castriotta ... [et al.]

You might be reputable but are you "liked"? Orchestrating corporate reputation co-creation on Facebook / Anna K. Zarkada, Christina Polydorou

Social media as a strategic tool : going beyond the obvious / Poonam Arora, Carolyn E. Predmore

Increasing dynamic capabilities of health organizations with social media / Ricky C. Leung

Social media champions : drivers and sophistication process of social media strategic management / Lukasz M. Bochenek, Sam Blili

Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management / Markus Ernst, Alexander Brem, Kai-Ingo Voigt

Social media as marketing strategy : an explorative study on adoption and use by retailers / Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo

Global talent management in multinational corporations and the role of social networks / Huub Ruël, Tanya Bondarouk, Lena Dresselhaus

Culture and social media : exploration of differences between the United States and Japan / Satoko Suzuki, Kosuke Takemura

Social networking sites (SNS) : talent management in emerging markets : India and Mexico / Pramila Rao.

Notes:

Description based upon print version of record.

Includes bibliographical references.

Print version record

ISBN:

9781781908990

1781908990

OCLC:

855894206