International business scholarship : AIB fellows on the first 50 years and beyond / edited by Jean J. Boddewyn.

Format:

Book

Contributor:

Boddewyn, J. J. (Jean J.)

Series:

Research in global strategic management ; v. 14.

Research in global strategic management, 1064-4857 ; v. 14

Language:

English

Subjects (All):

International business enterprises.

Physical Description:

1 online resource (431 p.)

Edition:

1st ed.

Place of Publication:

Bingley, UK : Emerald JAI, 2008.

Language Note:

English

Summary:

The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. Most of its 60 members have contributed to this edited volume as authors, co-authors and reviewers, including such noteworthy scholars as John Dunning, Alan Rugman and Yair Aharoni, among many others.Its chapters examine aspects of the growth of the field, evaluate our present state of knowledge and outline future lines of research. They cover the growth of several functional areas (marketing, advertising, finance, etc.), review problems of methodological rigor in IB research, trace the history and evolution of IB studies and their likely future trajectories, raise ethical and moral issues about IB practices and evaluate the impact of major theories on IB studies. A couple of chapters cover the history of international business and of the AIB Fellows Group. Altogether, this book provides a benchmark of where IB knowledge stands today and will grow in coming years.

Contents:

Introduction / Jean J. Boddewyn

history of the AIB fellows : 1975-2008 / Jean J. Boddewyn

International business history : an AIB tradition / Mira Wilkins

International business and finance scholarship / Raj Aggarwal

Reassesing global marketing strategy / Susan P. Douglas and C. Samuel Craig

Internalization theory and its impact on the field of international business / Alan M. Rugman and Alain Verbeke

The internationalization of multinationals / Yair Aharoni and Ravi Ramamurti

Obstacles to globalization : a research agenda / Jack Behrman

Rigor in international business research : a review and methodological recommendations / S. Tamer Cavusgil, Z. Seyda Delignoul and David A. Griffith

New directions in international-business research : a personal viewpoint / John Dunning

Global sourcing strategy and performance : a fit versus balance perspective / Masaaki Kotabe, Janet Y. Murray and Michael J. Mol

A historical examination of the evolution of international advertising standardization/adaptation thought / John K. Ryans Jr., David Griffith and Subhash Jain

Creating insight : the imperative for research in international business / John Stopford

Simulation as virtual reality in international-business education / Hans Thorelli

International-business scholarship : contributing to a broader definition of success / Nancy Adler

Interorganizational cooperation and our manifest destiny : an evolutionary perspective / Farok J. Contractor

The development of international-management knowledge in the German-speaking countries / Klaus Macharzina

The race between the forces leading to a first or last global civilization / Howard V. Perlmutter.

Notes:

Includes indexes.

Includes bibliographical references and indexes.

Print version record

ISBN:

9786613682529

9781280771750

1280771755

9781849505505

1849505500

OCLC:

609843534