Toward a better understanding of the role of value in markets and marketing : special issue / edited by Stephen L. Vargo, Robert F. Lusch.

Format:

Book

Contributor:

Vargo, Stephen L., 1945-

Lusch, Robert F.

Series:

Review of Marketing Research, 9

Review of marketing research, 1548-6435 ; v. 9

Language:

English

Subjects (All):

Marketing.

Value.

Physical Description:

1 online resource (269 p.)

Edition:

1st ed.

Place of Publication:

Bingley, U.K. : Emerald, 2012.

Language Note:

English

Summary:

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.

Contents:

Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra

The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch

An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch

Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne

Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll

The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters

A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman

An integrative framework of value / Irene C.L. Ng, Laura A. Smith.

Notes:

Description based upon print version of record.

Includes bibliographical references.

Print version record

ISBN:

9786613679840

9781280769078

1280769076

9781780529134

1780529139

OCLC:

795895104