Review of marketing research. Vol. 1 / edited by Naresh K. Malhotra.

Format:

Book

Contributor:

Malhotra, Naresh K.

Series:

Review of marketing research, 1548-6435

Language:

English

Subjects (All):

Marketing research.

Physical Description:

1 online resource (349 p.)

Edition:

5th ed.

Place of Publication:

Armonk, N.Y. : M.E. Sharpe, 2005.

Language Note:

English

Summary:

"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."

Contents:

Introduction / Naresh K. Malhotra

A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / David W. Stewart

The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook

Consumer information acquisition : a review and an extension / Kent B. Monroe

The resource-advantage theory of competition : a review / Robert M. Morgan

Toward an integrated model of business performance / Rajan Varadarajan

Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo, Robert F. Lusch

Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, Can Uslay.

Notes:

Includes index.

Includes bibliographical references and index.

Print version record

ISBN:

9786612119613

9786610934195

9781282119611

1282119613

9780765621269

0765621266

9781351550895

1351550896

9781315088747

1315088746

9781315088709

1315088703

9781351550901

135155090X

9781351551014

1351551019

9781280934193

1280934190

9780857247230

0857247239

9780765621214

0765621215

OCLC:

743207195