Marketing trends for organic food in the 21st century / editor, George Baourakis.

Format:

Book

Contributor:

Baourakis, George.

Series:

Series on computers and operations research ; v. 3.

Series on computers and operations research ; v. 3

Language:

English

Subjects (All):

Natural foods--Marketing.

Natural foods.

Natural foods industry.

Physical Description:

1 online resource (363 p.)

Edition:

1st ed.

Place of Publication:

[River Edge], NJ : World Scientific, c2004.

Language Note:

English

Summary:

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that th

Contents:

CONTENTS ; Preface ; Market Outlooks ; Producers' Attitude ; Consumer Behaviour ; Distribution Networks ; Potential Marketing ; The Marketing Mix ; Challenges ; Outline of the Book ; The Market for Organic Products

Predicting Developments in Organic EU Markets - Are the Competitive Patterns in the Danish Case Useful? 1 Organics in Denmark from 1987 to 2002 ; 2 Understanding the Market(s) ; 3 Implications of the Danish Experience for Other Organic Markets in the EU

The Market and Welfare Effects of the New National Organic Program 1 Introduction ; 2 Market Conditions ; 3 Consumption Decisions and Welfare Prior to the Introduction of the NOP ; 4 Consumption Decisions and Welfare under the NOP ; 5 Concluding Remarks

Demand for Organically Produced Fruits and Vegetables in Northern Greece 1 Introduction ; 2 Theoretical Background ; 3 Methodology ; 4 Results ; 5 Summary and Conclusions ; Trends in the Marketing of Organic Grains and Oilseeds in the U.S. ; 1 Introduction

2 Organic and Conventional Grain and Oilseed Markets in the US 3 Modeling the Interaction of Organic and Conventional Markets ; 4 Marketing Margins and Price Premium of Organic Products ; 5 Final Remarks

Current State of the Art of Legislaton and Marketing Trends of Organic Foods Worldwide

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786611956011

9781281956019

1281956015

9789812796622

9812796622

OCLC:

879023722