The transformation of political communication in China : from propaganda to hegemony / Xiaoling Zhang.

Format:

Book

Author/Creator:

Zhang, Xiaoling, Dr.

Series:

Series on contemporary China ; v. 29.

Series on contemporary China, 1793-0847 ; v. 29

Language:

English

Subjects (All):

Mass media policy--China.

Mass media policy.

Communication policy--China.

Communication policy.

Communication--Political aspects--China.

Communication.

Communication in politics--China.

Communication in politics.

Physical Description:

1 online resource (248 p.)

Edition:

1st ed.

Place of Publication:

Hackensack, N.J. : World Scientific, c2011.

Language Note:

English

Summary:

"This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China's media industry--one of the primary battlegrounds where ideological, social and economic struggles are fought--against the backdrop of the growing tensions between economic growth, globalisation, and political control in China."-- Publisher's description.

Contents:

Contents; Acknowledgements; List of Tables and Figures; Notes on Abbreviations; Chapter I Introduction; ORGANISATION OF THE BOOK; SEARCHING FOR A NEW ANALYTICAL FRAMEWORK; THEORETICAL FRAMEWORK FOR THIS STUDY; Gramsci's Concept of Hegemony; Applying Gramsci's Concept to the Chinese Context; The Role of the Media in the Construction of Hegemony; METHODOLOGIES; SUMMARY; Chapter II The Chinese Media in Historical Context; LEGACIES FROM MAO'S ERA; THE MEDIA IN POST-MAO CHINA -CONTINUITIES AND CHANGES; Stage One: Marketisation; Stage Two: Conglomeration; Stage Three: Capitalisation; CONCLUSION

Chapter III Unleashed Forces at WorkMARKETISATION; GLOBALISATION; ADVANCES IN NEW MEDIA TECHNOLOGIES; CONCLUSION; Chapter IV Managing the Forces to Stay in Power with Legitimacy; STRUCTURE STRENGTHENING TO ENHANCE REGULATION CAPACITIES; HEIGHTENED ATTENTION FROM TOP LEADERS TO THE MOST POPULAR AND INNOVATIVE FORMS; TAKING ADVANTAGE OF NEW MEDIA TECHNOLOGIES; Channel for Accessing Public Opinion; IMPROVING GOVERNANCE; Construction of a Favourable Image; BOLSTERING THE CAPACITY TO WORK WITH THE MEDIA; THE OPERATION OF "MULTIPLE LAYERS OF CENSORSHIP"; Differentiated Control; Self-Censorship

Ambiguous Policies - Creating an Atmosphere of Self-CensorshipRigorous Control Mechanism; Personnel Control and Certification of Journalists; REGULAR CAMPAIGNS AND BIG SCALE OPERATIONS; CONCLUSION; Chapter V Negotiation between the Party-state and Media Organisations; DIFFERENT ACTORS AFFECTING MEDIA POLICY-MAKING; HEGEMONISATION THROUGH BARGAINING AND RECIPROCITY; Media Organisations' Growing Negotiation Powers; SNAPSHOT: NEGOTIATION WITH THE STATE FOR MORE AUTONOMY; Media Construction of the Party-state as a Competent Leader; Media Credibility in Image Construction

Guidance of Public Opinion, Domestic and InternationalSource of Information for Policy Makers as well as for the Public; Openness, Trust and Stability; Towards a More Relaxed Media Policy; AREAS OF NEGOTIATION; TRUST AND THE LEVEL OF BARGAINING POWER; Organ Media vs. Commercial Media; National vs. Local; State-Owned vs. Private Outlets; Transnational vs. Domestic and Private; CONCLUSION; Chapter VI "Occupying the Commanding Heights"; THE SPRING FESTIVAL GALA PARTY SINCE 1983; Cross Talks and Mini-Dramas; Songs and Dances; Everlasting Themes vs. Changing Events with the Times

New Values and ConceptsRevamped Confucianism; CURRENT AFFAIRS PROGRAMME AS A BETTER VEHICLE SINCE 1994; The Emergence of "Focus" and Its Coverage of SARS; Selection of Topics; Timing; Level and Degree of Criticism; TECHNOLOGICAL INNOVATIONS FOR THE PROMOTION OF SOFT POWER IN THE 21ST CENTURY; Building Up Technological Capacities; CCTV News: Winning the Hearts and Minds of Foreign Publics; CONCLUSION; Chapter VII Conclusion: Chinese Media Reform between Control, Resistance and Negotiation; The Media, a Causal Factor and an Outcome of Political Changes

Balance between Control, Autonomy and Credibility

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613433732

9781283433730

1283433737

9789814340946

9814340944

OCLC:

858228016