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New business in India : the 21st century opportunity / Paul Davies.
- Format:
- Book
- Author/Creator:
- Davies, Paul (Paul J.)
- Series:
- World Scientific series on 21st century business ; v. 1.
- World Scientific series on 21st century business, 1793-5660 ; v. 1
- Language:
- English
- Subjects (All):
- History--India.
- History.
- India--Commerce.
- India.
- India--Economic conditions.
- India--Social conditions.
- Physical Description:
- 1 online resource (246 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Singapore ; Hackensack, NJ : World Scientific, c2008.
- Language Note:
- English
- Summary:
- New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the
- Contents:
- Acknowledgements; CONTENTS; Preface India - The 21st Century Opportunity and Why You Should be Part of It!; Chapter 1 India Now; Hidden Benefits and Hidden Costs; Overview; Hidden Costs; Hidden Benefits; Finally; Chapter 2 Why India?; Chapter 3 Understanding Indians and Indian Business; The Siege; Chapter 4 The Domestic Market; Chapter 5 Which Products, Services and Sectors - And Why; Chapter 6 Barriers to Entry and How to Overcome Them; Chapter 7 Creating the Business Case and the Business Plan
- Chapter 8 How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It YourselfChapter 9 Sales and Marketing in India; Chapter 10 Staffing in India and Global Talent Management; Chapter 11 Turning these Insights into Real Business Advantage; Chapter 12 India Tomorrow; List of Websites and Resources; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 211-218) and index.
- ISBN:
- 9786611938321
- 9781281938329
- 1281938327
- 9789812790446
- 9812790446
- OCLC:
- 441827146
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