Crackle and fizz : essential communication and pitching skills for scientists / Caroline van den Brul, Creativity by Design, UK ; foreward by Professor Nancy Rothwell, FRS.

Format:

Book

Author/Creator:

Van den Brul, Caroline.

Rothwell, Nancy, author of foreword.

Language:

English

Subjects (All):

Communication in science.

Physical Description:

1 online resource

Edition:

1st ed.

Place of Publication:

London : Imperial College Press, [2014]

Summary:

This book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. -- Provided by publisher.

Contents:

Your audience: the person or people whose full engagement you need

Change and affect: gives communication its meaning and impact

Lure: an enticement, usually with a bait, offering the promise of a reward

World: the contextual space in which your narrative will unfold

Character: You! - the Audience's guide, in search of a prize

Big hook: a puzzle which drives the narrative

Plot: the perilous journey to solve the puzzle and reach the prize

Structure: making the whole more than the sum of its parts

Make your pitch CRACKLE: how to persuade, to win support.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed February 6, 2014).

ISBN:

9781783262854

1783262850

OCLC:

869551084