Non-discursive rhetoric : image and affect in multimodal composition / Joddy Murray.

Format:

Book

Author/Creator:

Murray, Joddy, 1968-

Language:

English

Subjects (All):

Rhetoric.

Communication.

Physical Description:

1 online resource (245 p.)

Edition:

1st ed.

Place of Publication:

Albany : SUNY Press, c2009.

Language Note:

English

Summary:

Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition.

Contents:

Intro

Non-discursive Rhetoric

Contents

Figures

Acknowledgments

Introduction

Connections to Langer

Connections to Neuroscience

Connections to Multimodal Texts

1. Non-discursive Symbolization

Langerian Symbolization

Language as both Discursive and Non-discursive

Language as both Individual and Social

Language Failure and Ambiguity as Important to Writing

Language is Closely Tied to Image and Consciousness

Non-discursive Symbolization, the Ineffable, and Invention

2. Non-discursive Symbolization,Image, and New Media

Visual Literacy and Pedagogy

Technical Communications and Digital Literacy

Cultural Studies and the Image

Image as Non-discursive Symbolization

3. Affect and Image-Neuroscience and Symbolization

Affective Domain in Composition and Rhetoric

Body/Mind and Logical/Emotional :Overcoming False Dichotomies

Neuroscience, Image, and Affect

Neuroscience, Consciousness and Symbolization

Theories of Will

The Role of Consciousness and Will in the Non-discursive

4. Non-discursive Textual Production and Multimedia

Writing Theory/Invention Theory

Non-discursive Theory of Writing

A Non-discursive to Discursive Composing Model

Image Consumption, Production, and Distribution

5. Composing Multimodality

The Rhetorical Image

Values of Multimodality

Cinematic Rhetoric

Assessing Multimodality

Conclusions

Notes

Works Cited

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

R

S

T

U

V

W

Z.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 211-221) and index.

ISBN:

9780791477212

0791477215

9781441603678

1441603670

OCLC:

316412684