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The Religious Dimensions of Advertising / by T. Sheffield.
- Format:
- Book
- Author/Creator:
- Sheffield, Tricia.
- Series:
- Religion/Culture/Critique, 2945-6363
- Language:
- English
- Subjects (All):
- Culture--Study and teaching.
- Culture.
- Religion.
- Religion--Philosophy.
- Ethnology.
- Religion and sociology.
- Marketing.
- Cultural Studies.
- Philosophy of Religion.
- Regional Cultural Studies.
- Sociology of Religion.
- Local Subjects:
- Cultural Studies.
- Religion.
- Philosophy of Religion.
- Regional Cultural Studies.
- Sociology of Religion.
- Marketing.
- Physical Description:
- 1 online resource (207 p.)
- Edition:
- 1st ed. 2006.
- Place of Publication:
- New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2006.
- Language Note:
- English
- Summary:
- This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
- Contents:
- Cover; Contents; Series Editor's Preface; Preface; Introduction; 1 Totemic Desires; 2 Worshiping a Totem: Emile Durkheim's Theories of Religion; 3 Locating Religious Dimensions in the History of Advertising; 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism; 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising; Notes; Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 9786611360993
- 9781281360991
- 1281360996
- 9780230601406
- 0230601405
- OCLC:
- 314880412
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