Interactions, images and texts : a reader in multimodality / edited by Sigrid Norris and Carmen Daniela Maier.

Format:

Book

Contributor:

Norris, Sigrid, 1961- editor.

Maier, Carmen Daniela, editor.

Series:

Trends in applied linguistics ; Volume 11.

Trends in applied linguistics ; Volume 11

Language:

English

Subjects (All):

Modality (Linguistics).

Communication--Methodology.

Communication.

Social interaction.

Oral communication.

Physical Description:

1 online resource (416 p.)

Edition:

1st ed.

Place of Publication:

Boston ; Berlin : De Gruyter Mouton, [2014]

Language Note:

English

Summary:

Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches' advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.

Contents:

Front matter

Table of contents

Contributors

1. Introduction / Norris, Sigrid / Maier, Carmen Daniela

I. Multimodal theory and methodology: How are they developed?

2. From mediated discourse and nexus analysis to geosemiotics: a personal account / Scollon, Suzie Wong

3. Developing multimodal (inter)action analysis: A personal account / Norris, Sigrid

4. About images and multimodality: A personal account / Van Leeuwen, Theo

5. Developing a GeM (genre and multimodality) model / Bateman, John

II. Multimodal theory and methodology: What are their facets?

6. Mediated discourse analysis / Jones, Rodney H.

7. Nexus analysis / Pan, Yuling

8. Geosemiotics: Discourses in place / Al Zydjaly, Najma

9. Introduction to multimodal (inter)action analysis / Pirini, Jesse

10. Multimodal analysis of new corporate genres / Maier, Carmen Daniela

11. Multimodal genre analysis / Hiippala, Tuomo

III. Conducting multimodal research

12. Multimodal approaches / Jewitt, Carey

13. Systemic functional multimodal discourse analysis / O'Halloran, Kay L. / Fei, Victor Lim

14. Multimodal transcription: A case study / Bezemer, Jeff

15. How-to-analyze webpages / Djonov, Emilia / Knox, John S.

16. A participatory approach to 'analysing' visual data: involving practitioners in visual feedback / Ledema, Rick

17. Collecting video data: Role of the researcher / Norris, Sigrid / Geenen, Jarret / Metten, Thomas / Pirini, Jesse

18. Studying social actors: Some thoughts on ethics / Pirini, Jesse / Norris, Sigrid / Geenen, Jarret / Matelau, Tui

IV. Sample analyses

19. Mediation as interrelationship: Example of kitesurfing / Geenen, Jarret

20. Vertical identity production and māori identity / Matelau, Tui

21. The matrix phenomenon / Maiorani, Arianna

22. Typography / Stöckl, Hartmut

23. Multimodal constructions of factuality and authenticity in tv-news bulletins / Tan, Sabine

24. Facebook: A multimodal discourse analysis of (semi-)automated communicative modes / Eisenlauer, Volker

25. 3-D realisation of discourse: The case of war monuments / Abousnnouga, Gill / Machin, David

26. Multimodality and space exploration: communicative space in action / White, Paul

27. Mediated discourse analysis, 'embodied learning' and emerging social and professional identities / de Saint-Georges, Ingrid

28. Comic Books / Pinar, Maria Jesus

29. Multimodality in literature: An analysis of Jonathan Safran Foer's a primer for the punctuation of heart disease / Gibbons, Alison

30. Concluding remarks / Norris, Sigrid / Maier, Carmen Daniela

Glossary

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9781614511175

1614511179

9781614518136

1614518130

OCLC:

979954737