Big data MBA : driving business strategies with data science / Bill Schmarzo.

Format:

Book

Author/Creator:

Schmarzo, Bill, author.

Language:

English

Subjects (All):

Business intelligence--Data processing.

Business intelligence.

Big data.

Business planning--Statistical methods.

Business planning.

Data mining.

Physical Description:

1 online resource (275 p.)

Edition:

1st ed.

Place of Publication:

Indianapolis, Indiana : Wiley, 2016.

Language Note:

English

Summary:

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to "think like a data scientist" as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. * Understand where and how to leverage big data * Integrate analytics into everyday operations * Structure your organization to drive analytic insights * Optimize processes, uncover opportunities, and stand out from the rest * Help business stakeholders to "think like a data scientist" * Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

Contents:

Business potential of big data. The big data business mandate

Big data business model maturity index

The big data strategy document

The importance of the user experience

Data science. Differences between business intelligence and data science

Data science 101

The data lake

Data science for business stakeholders. Thinking like a data scientist

"By" analysis technique

Score development technique

Monetization exercise

Metamorphosis exercise

Building cross-organizational support

Power of envisioning

Organizational ramifications

Stories.

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (ebrary, viewed January 4, 2016).

ISBN:

9781119238843

1119238846

9781119238881

1119238889

9781119181385

1119181380

OCLC:

932198595