Handbook event market China / edited by Helmut Schwägermann, Peter Mayer and Ding Yi.

Format:

Book

Contributor:

Schwägermann, Helmut, editor.

Mayer, Peter, editor.

Yi, Ding, editor.

Language:

English

Subjects (All):

Special events--Marketing--China.

Special events.

Physical Description:

1 online resource (432 p.)

Edition:

1st ed.

Place of Publication:

Berlin, Germany ; Boston, [Massachusetts] : De Gruyter Oldenbourg, 2016.

Language Note:

In English.

Summary:

China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implications for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

Contents:

Front matter

Table of Contents

Preface

Editorial

The event market: An introduction

The development of Asia-Pacific’s meetings industry

China’s MICE industry: Advancement through reform and opening

Raising the level of market-orientation in the Chinese exhibition industry – based on international experience

The role of China in Germany’s exhibition industry

China’s meetings industry: A future market for Germany

Externalities, market potential and tourism development: Empirical evidence from China

Internationalisation of trade fair organisers – Theoretical considerations and practical implications

The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach

Green economy and tourism

China outbound: How China will affect the international meetings industry

Green meeting standards: A conceptual review

Probe into the Chinese event venue market – From an outside perspective

The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai

Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis

The challenges posed by international trade fair projects

Chinese companies at European trade fairs

Why China needs more Professional Congress Organisers (PCOs)

How to organise successful meetings in China

The evolution of the Chinese events market – An agency perspective

A City Brand Personality Model for international event marketing: An empirical research across multiple cultures

Fit for the future? Some thoughts on event education in a changing world

The event industry and its human resources: A view based on the characteristics of the industry

Education of event management in Germany and China: A comparison

Where do they want to go? Expectations of Chinese talents from their future employer

Learning style of Chinese event management students

Lecturing key competencies in China and the challenge of transnational education

Authors

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed January 25, 2016).

ISBN:

9783110366778

3110366770

9783110398625

3110398621

OCLC:

979882956