"Capitalist realism" in Africa : realities and myths in advertising / authored by Emmanuel C. Elozie.

Format:

Book

Author/Creator:

Alozie, Emmanuel C., author.

Language:

English

Subjects (All):

Advertising.

Small business.

Physical Description:

1 online resource (111 p.)

Edition:

1st ed.

Place of Publication:

Sharjah : Bentham Science Publishers, 2014.

Language Note:

English

Summary:

"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place.

Contents:

Cover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed March 09, 2015).

ISBN:

9781608059768

1608059766

OCLC:

905919736