Convert! : designing Web sites to increase traffic and conversion / Ben Hunt.

Format:

Book

Author/Creator:

Hunt, Benjamin.

Language:

English

Subjects (All):

Web sites--Design.

Web sites.

Web sites--Marketing.

Physical Description:

1 online resource (314 p.)

Edition:

1st ed.

Place of Publication:

Indianapolis, Ind. : Wiley Pub., Inc., 2011.

Language Note:

English

Summary:

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your propositio

Contents:

pt. 1. Designing for traffic

pt. 2. Designing for conversion.

Notes:

Includes index.

ISBN:

1-282-99008-X

9786612990083

1-118-25582-8

1-118-03692-1

OCLC:

705538675