Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor / Barry McLeish.

Format:

Book

Author/Creator:

McLeish, Barry, 1956-

Language:

English

Subjects (All):

Nonprofit organizations--Marketing.

Physical Description:

1 online resource (292 p.)

Edition:

2nd ed.

Place of Publication:

New York : Wiley, 2011.

Language Note:

English

Summary:

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- Provided by publisher.

Contents:

pt. 1. Introduction

pt. 2. The external analysis.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612883781

9780470925539

0470925531

9781282883789

128288378X

9781118386736

1118386736

9780470925515

0470925515

OCLC:

692197101