Visual Design Solutions : Principles and Creative Inspiration for Learning Professionals

Format:

Book

Author/Creator:

Malamed, Connie.

Series:

THEi Wiley ebooks.

THEi Wiley ebooks

Language:

English

Subjects (All):

Visual sociology.

Visual communication.

Commercial art.

Physical Description:

1 online resource (386 p.)

Edition:

1st ed.

Place of Publication:

Hoboken : Wiley, 2015.

Language Note:

English

System Details:

Access using campus network via VPN at home (THEi Users Only).

Summary:

Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through t

Contents:

Cover; Title Page; Copyright; Contents; List of Figures and Tables; Preface; Introduction; Part 1 The Big Ideas; Chapter 1 Like a Hand in Glove; The Framework; The Visual Brain; Benefits to Learning; The Picture Superiority Effect; Visual Design Impacts Emotions; Aesthetic Pleasure and Motivation; Chapter 2 Think Like a Designer; You are One; The Framework; Visual Design Versus Fine art; The Purpose of Design; The Role of the Visual Designer; A Visual Design Process; The Mindset of the Visual Designer; Chapter 3 Work Like a Designer; The Framework; Build a Graphic Design Toolbox

Write a Visual Style GuideDesign with Templates; Where to Find Visual Inspiration; Know the Technical Terms; Part 2 Building Blocks of Design; Chapter 4 Organizing Graphic Space; Graphic Space; Positive and Negative Space; How to Activate White Space; Layout; Using Grids for Layout; The Rule of Thirds; Alignment; Balance and Visual Weight; Symmetry and Asymmetry; Depicting Depth in Graphic Space; Chapter 5 Selecting and Creating Images; The Framework; So Many Choices; Choosing Images for Learning; Creating Images; Make Every Graphic Your Own; Use a Consistent Image Style

Chapter 6 Working with TypeThe Framework; Difference Between Typeface and Font; Type has Personality; How to Tell Typefaces Apart; Display type Versus Body Text; Know Four type Categories; How to Select a Typeface; Using One type Family; Using More Than One Family; Legibility and Readability; Arranging type for Good Readability; Placing text on Backgrounds; Part 3 Power Principles; Chapter 7 Use Color with Purpose; The Framework; Color and Emotion; Use Color to Enhance Learning; Designing for Color Vision Deficiency; Three Properties of Color; Do Colors have Temperature?; The Color Wheel

Choosing a Color PaletteColor Harmonies; Color Interactions; Chapter 8 Establish a Visual Hierarchy; The Framework; What is a Visual Hierarchy?; Planning the Hierarchy; Designing the Visual Hierarchy; A Hierarchy of type; Chapter 9 Unify The Design; The Framework; Unity and Wholeness; A Unified Design Supports Learning; Repetition; Create Visual Connections; Unity Needs Some Variety; Chapter 10 Create Contrast; The Framework; Contrast and the Brain; The Effects of Contrast; How to Achieve Contrast; Color Contrast; How to Show Emphasis with text; Chapter 11 Group for Meaning; The Framework

Importance of Grouping in LearningGrouping and Proximity; Grouping and Similarity; Grouping and Uniform Connectedness; Grouping and Enclosure; Part 4 Practicing Design; Chapter 12 Show Them Where To Look; The Framework; Visual Cues are Perceptual Signals; Visual Cues and Learning; Putting Visual Cues to use; Directional Cues; Color Cues; Eye Gaze; Other Approaches; Chapter 13 Add Some Excitement; The Framework; Bullet Points to Graphics; Beyond the Box; Ribbons, Stickers, and Tags; The Joy of Dingbats; Textures and Patterns; Vignette Effect; Chapter 14 Enhance Meaning; The Framework

Start with Cultural Conventions

Notes:

Description based upon print version of record.

ISBN:

1-119-15380-8

1-118-86348-8