Marketing in an audiology practice / Brian Taylor, AuD ; contributors, Curtis J. Alcock [and five others].

Format:

Book

Author/Creator:

Taylor, Brian, author.

Contributor:

Alcock, Curtis J., contributor.

Language:

English

Subjects (All):

Audiology.

Physical Description:

1 online resource (393 p.)

Place of Publication:

San Diego, California : Plural Publishing, 2015.

Language Note:

English

Summary:

Provides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice.

Contents:

Contents; Introduction; Contributors; 1. Developing aStrategy and Brand for Your Practice: Pillar-of-Community Marketing; 2. Using Marketing to Shape People's Attitudes to Hearing Care; 3. A Practical Guide to a Marketing Strategy and Plan; 4. Marketing in a Modern Practice: A Real-World Perspective; 5. Disease State Marketing and Interventional Audiology; 6. Social Media and Digital Marketing; 7. Marketing University and Other Nonprofit Audiology Clinics; Index

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

1-59756-796-5

OCLC:

907238540