Big data : using smart big data, analytics and metrics to make better decisions and improve performance / Bernard Marr.

Format:

Book

Author/Creator:

Marr, Bernard, author.

Language:

English

Subjects (All):

Information technology--Management.

Information technology.

Big data.

Management--Statistical methods.

Management.

Decision making--Statistical methods.

Decision making.

Physical Description:

1 recurso electrónico (247 páginas) : ilustraciones

Edition:

1st edition

Other Title:

Using smart big data, analytics and metrics to make better decisions and improve performance

Place of Publication:

Chichester, West Sussex, [England] : John Wiley & Sons, 2015.

Language Note:

English

System Details:

text file

Summary:

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

Contents:

Intro

BIG DATA USING SMART BIG DATA, ANALYTICS AND METRICS TO MAKE BETTER DECISIONS AND IMPROVE PERFORMANCE

Contents

Introduction: Welcome to a Smarter World

Smarter sport

Smarter health

Smarter homes

Smarter love

Smarter parenting

1 SMARTER BUSINESS

Who is using Big Data?

How companies are using Big Data

Dont panic!

Focus to reap the rewards

2 S = START WITH STRATEGY

Small is beautiful in a Big Data world

The SMART strategy board

The pear tree metaphor

SMART strategy board in action

Smart questions are the answer

SMART analytics and Google

Case Study: Project Oxygen

Key points and call to action

3 M = MEASURE METRICS AND DATA

Types of data

Structured data

Unstructured and semi-structured data

Internal data

External data

Datification: The new forms of data

Activity data

Conversation data

Photo and video image data

Sensor data

The Internet of Things

The anatomy of Big Data

Big Data backlash

How to use metrics and data for strategic advantage

Identify your metric and data needs

Metrics and data in action

4 A = APPLY ANALYTICS

Evolution of analytics

Text analytics

Text categorization

Text clustering

Concept extraction

Sentiment analysis

Document summarization

Summary

Speech analytics

Videoimage analytics

Face recognition

Behaviour analytics

Situation awareness

How videoimage analytics is already being used

The dark side

Combined analytics

Medical application of combined analytics

Other applications of combined analytics

What your 'Likes' say about you

Transparency

Always add value

Prediction vs. privacy

Do the right thing!

5 R = REPORT RESULTS

Data visualization.

New data visualization

Displaying maps

Displaying text

Displaying data

Displaying behaviour &amp

emotions

Displaying connections

Endless possibilities

How to improve data visualization

Infographics

Beware the self-service business intelligence tools

The ingredients of successful data visualization and infographics

Management dashboards

Top gun for a day

Developing management dashboards

6 T = TRANSFORM BUSINESS

Better understand and target customers

Improve and optimize business processes

Improve peoples health and well-being

Improve business security and reduce fraud

Drive business and people performance

Improve cities and other infrastructure

New business opportunities

Smart will transform employment too

Conclusion

About the Author

Acknowledgements

Index

EULA.

Notes:

Includes index.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

9781118965825

1118965825

9781118965788

1118965787

OCLC:

897884971