Internet, phone, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.

Format:

Book

Author/Creator:

Dillman, Don A., 1941-2024.

Contributor:

Smyth, Jolene D.

Christian, Leah Melani.

Standardized Title:

Internet, mail, and mixed-mode surveys

Language:

English

Subjects (All):

Social surveys.

Questionnaires.

Physical Description:

1 online resource (xvii, 509 p.) : ill.

Edition:

4th ed.

Place of Publication:

Hoboken, N.J. : Wiley, 2014.

Summary:

The classic survey design reference, updated for the digital age. For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised fourth edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; How and when to use mail, telephone, and Internet surveys to maximum advantage; Proven techniques to increase response rates; Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; Direction on how to construct effective questionnaires, including considerations of layout; The effects of sponsorship on the response rates of surveys; Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The fourth edition reintroduces the telephone - including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

Contents:

Chapter 1: Sample surveys in our electronic world

Four cornerstones of quality surveys

What is different about surveying in the 2010's?

Why emphasize mixed-mode data collection?

What is tailored design and why it is needed?

Conclusion

Chapter 2: Reducing people's reluctance to respond to surveys

Example of a survey with a high response rate

Using social exchange concepts to motivate potential respondents

Putting the parts together: some guidelines for applying social exchange

Mixed-mode designs provide new opportunities for applying social exchange

Returning to the WSU doctoral student experience survey: Why it obtained such a high response rate

List of guidelines

Chapter 3: Covering the population and selecting who to survey

Essential definitions and their use

Current coverage and access considerations

Common sampling frames and assessing how well they cover the population

Probability sampling

Post-survey adjustments and calculating sampling error

Nonprobability sampling

Chapter 4: The fundamentals of writing questions

Issues to consider when starting to craft survey questions

The anatomy of a survey question and types of question formats

Guidelines for choosing words and forming questions

Chapter 5: How to write open and closed ended questions

Guidelines for writing open-ended questions

General guidelines for writing all types of closed-ended questions

Guidelines for nominal closed-ended questions

Guidelines for ordinal closed-ended questions

Chapter 6: Aural versus visual design of questions and questionnaires

The importance of visual design in self-administered surveys

Visual design concepts and their application to surveys

General guidelines for the visual presentation of survey questions

Guidelines for the visual presentation of open-ended questions

Guidelines for the visual presentation of closed-ended questions

Guidelines for the visual presentation of questionnaire pages or screens

A case study: the use of visual design principles to improve data quality in the American Community Survey

Chapter 7: Ordering questions and testing for question order effects

Question order

Testing questions and questionnaires

Chapter 8: Telephone questionnaires and implementation

Types of telephone only surveys today

Guidelines for designing telephone questionnaires

Guidelines for administering telephone questionnaires

Guidelines for establishing calling rules and procedures

Quality control and testing guidelines for telephone surveys

Chapter 9: Web questionnaires and implementation

Guidelines for designing web and mobile questionnaires

Guidelines for web and mobile survey implementation

Quality control and testing guidelines for web surveys

Chapter 10: Mail questionnaires and implementation

Guidelines for designing paper questionnaires

Guidelines for implementing mail questionnaires

Quality control and testing guidelines for mail-only surveys

Chapter 11: Mixed-mode questionnaires and survey implementation

When single-mode surveys are not acceptable

Why consider a mixed-mode survey design

Guidelines for designing questionnaires that will minimize measurement differences across survey modes

Expanding the research base for designing mixed-mode surveys

Guidelines for using multiple contact modes to achieve more effective communication with potential respondents

Guidelines for providing alternative response modes

From individual guidelines to practical study designs

Guidelines for testing mixed-mode surveys

Chapter 12: Responding to societal change and preparing for what lies ahead

Panels and longitudinal surveys

Nonprobability surveys

New mobile devices and technology

Supplementing questionnaires with measurement using electronic devices

Big data and administrative records

Data security

Specialized purpose surveys

International and cross-cultural surveys

The challenge of connecting with empowered but diverse respondents

References

Index.

Notes:

Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009.

Includes bibliographical references and indexes.

ISBN:

9781118921296 (ebook)

9781118456149 (hbk.)

9781118921296

1118921291

OCLC:

878301194