1 option
Catching lightning in a bottle : how merrill lynch revolutionized the financial world / Winthrop H. Smith ; cover design, C. Wallace.
- Format:
- Book
- Author/Creator:
- Smith, Winthrop H., author.
- Language:
- English
- Subjects (All):
- Financial services industry--United States--History.
- Financial services industry.
- Stockbrokers--United States--History.
- Stockbrokers.
- Merrill Lynch & Co. (1915-1940).
- Merrill Lynch, Pierce, Fenner & Smith, inc.
- Merrill, Charles, 1885-1956.
- Merrill, Charles.
- Physical Description:
- 1 online resource (612 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Hoboken, New Jersey : Wiley, 2013.
- Language Note:
- English
- Summary:
- The fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company''s substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients'' interests first, driving a business
- Contents:
- Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World; Copyright; Contents; Author''s Note; Prologue ; Part One; Chapter One: Little Doc (1885-1907); Chapter Two: The Odd Couple (1907-1915); Chapter Three: Mr.Smith Goes to Wall Street (1915-1929) ; Chapter Four: The Grocer (1929-1940); Part Two; Chapter Five: Wall Street to Main Street (1940-1942); Chapter Six: Investigate Before You Invest (1942-1957); Chapter Seven: Good-bye, Beane-Hello, Smith (1957-1970); Chapter Eight: Bullish on America (1970-1980); Chapter Nine: Mr.Integrity (1980-1985)
- Chapter Ten: The Eternal Optimist (1985-1993)Chapter Eleven: Cementing the Principles (1993-1997); Part Three; Chapter Twelve: It Should Have Been a Solid Legacy (1997-2001); Chapter Thirteen: The Day My Father Wept (2001); Chapter Fourteen: The Death of Mother Merrill (2002-2007); Chapter Fifteen: Catching Lightning in a Bottle (2008); Epilogue; Founding Partners and CEOs (1914-2008); Index; End User License Agreement
- Notes:
- Includes index.
- Description based on online resource; title from PDF title page (ebrary, viewed September 3, 2014).
- ISBN:
- 9781118967614
- 1118967615
- 9781118967645
- 111896764X
- OCLC:
- 889674986
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.