Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson.

Format:

Book

Author/Creator:

Walters, Suzanne, author.

Jackson, Kent, 1945- author.

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

Branding (Marketing).

Physical Description:

1 online resource (218 p.)

Place of Publication:

Chicago, Illinois : Neal-Schuman, 2013.

Language Note:

English

Summary:

Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.

Contents:

contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index

Notes:

Includes index.

Description based on print version record.

ISBN:

1-55570-867-6

1-55570-766-1

OCLC:

881416915