Messaging for engineering : from research to action / Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.

Format:

Book

Contributor:

National Academy of Engineering. Committee on Implementing Engineering Messages, issuing body.

National Academy of Engineering, issuing body.

National Academy of Engineering. Committee on Public Understanding of Engineering Messages.

Language:

English

Subjects (All):

Communication in engineering.

Engineering--Social aspects--United States.

Engineering.

Engineers--Public relations--United States.

Engineers.

Physical Description:

1 online resource (97 p.)

Edition:

1st ed.

Place of Publication:

Washington, District of Columbia : National Academies Press, [2013]

Language Note:

English

Summary:

For those in the broad engineering community-those who employ, work with, and/or educate engineers, and engineers themselves-there is no need to explain the importance and value of engineering. They understand that engineers help make the world a better place for all, that they regularly grapple with important societal and environmental issues, and that the engineering process is every bit as creative as composing a symphony or crafting a piece of art. But the situation outside the engineering community is quite different. Studies have shown that most K-12 students and teachers have a limited appreciation of all the ways that engineering makes their lives better and, furthermore, that they have little understanding of what engineers do or of the opportunities that an engineering education offers. Messaging for Engineering supports efforts by the engineering community to communicate more effectively about the profession and those who practice it. This report builds on the 2008 NAE publication, Changing the Conversation: Messages for Improving Public Understanding of Engineering (CTC), which presented the results of a research-based effort to develop and test new, more effective messages about engineering. The new messages cast engineering as inherently creative and concerned with human welfare, as well as an emotionally satisfying calling. This report summarizes progress in implementing the CTC messages, but also recognizes that there is potential to galvanize additional action and thus suggests specific steps for major players in the engineering community to continue and build on progress to date. Many of the report's recommendations resulted from discussion at a December 2010 committee workshop that involved several dozen high-level decision makers representing key stakeholder groups in the engineering community.

Contents:

1. Introduction

The Value of Public Understanding of Engineering

Changing the Conversation

The Challenges of Rebranding

Changing the Conversation : From Research to Action

Outline of This Report

Audiences for This Report

2. What Has Been Accomplished?

Messaging Based On Changing the Conversation

Messaging in the Spirit of Changing the Conversation

Creation of New Tools and Resources

3. Call to Action

The Basics

Sector-Specific Actions

Other Opportunities

Conclusion

Appendix A: Biographies of Committee Members

Appendix B: Workshop Agenda

Appendix C: List of Participants.

Notes:

"This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.

Includes bibliographical references.

Description based on print version record.

Related Work:

National Academy of Engineering. Committee on Public Understanding of Engineering Messages. Changing the conversation.

ISBN:

9780309261838

030926183X

9780309261814

0309261813

OCLC:

880440019