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The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities / Kevin Williams and Michael Mascioni.
- Format:
- Book
- Author/Creator:
- Williams, Kevin, 1967- author.
- Language:
- English
- Subjects (All):
- Leisure--Economic aspects.
- Leisure.
- Leisure industry.
- Popular culture--Economic aspects.
- Popular culture.
- Physical Description:
- 1 online resource (217 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London : Routledge, 2016.
- Language Note:
- English
- Summary:
- Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.
- Contents:
- Cover; Contents; List of Figures; About the Authors; Preface; Introduction: Birth of a Genre; 1 The Structure of Play; 2 Collapse and Recovery; 3 Defining the Sector; 4 The Drive for Immersion; 5 Social and Co-operative; 6 Convergence; 7 Future Trends; Conclusion: Living in the Dream; Index
- Notes:
- "A Gower Book"--Cover.
- First published 2014 by Gower Pub.
- Description based on print version record.
- ISBN:
- 1-351-88459-X
- 1-315-23795-4
- 1-4724-2696-7
- 9781315237954
- OCLC:
- 879026150
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