Ethnography at work / Brian Moeran.

Format:

Book

Author/Creator:

Moeran, Brian, 1944-

Language:

English

Subjects (All):

Advertising agencies--Japan.

Advertising agencies.

Advertising--Japan.

Advertising.

Business anthropology--Japan.

Business anthropology.

Ethnology--Fieldwork--Japan.

Ethnology.

Physical Description:

1 online resource (164 p.)

Edition:

1st ed.

Place of Publication:

New York : Berg, 2006.

Language Note:

English

Summary:

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

Contents:

The case

It's in the name

The theories

Follow the money

Advertising talk

Impression management

Constraints and creativity

In search of the other

Ethnography at work.

Notes:

"First published 2006 by Berg Publishers."

Includes bibliographical references and index.

ISBN:

1-00-308532-6

1-000-19016-1

1-000-18353-X

1-003-08532-6

1-4742-1476-2

1-282-54565-5

9786612545658

1-84788-321-4

9781003085324

OCLC:

236084164