Green power already out of breath? why do German consumers not switch to green electricity? / Sarah Herz.

Format:

Book

Author/Creator:

Herz, Sarah, author.

Language:

English

Subjects (All):

Energy conservation.

Renewable energy sources.

Sustainable development.

Physical Description:

1 online resource (99 p.)

Edition:

1st ed.

Place of Publication:

Hamburg, Germany : Anchor Academic Publishing, 2014.

Language Note:

English

Summary:

The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretic

Contents:

Green power already out of breath?; Abstract; List of Abbreviations; Table of Contents; 1. Introduction; 2. Method; 3. The German Electricity Market; 4. Theory on Consumer Behavior in the Electricity Market; 5. Motives for Non Switching to a Green Electricity Vendor; 6. Empirical Investigation in the German Federal State of Mecklenburg West Pomerania; 6.1 Sampling Method & Data Collection; 6.2 Questionnaire Design & Measures; 6.3 Data Analysis & Data Discussion; 6.4 Conclusion & Assessment; 7. Conclusion; List of References; Appendix

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed April 16, 2014).

ISBN:

3-95489-574-9

OCLC:

871780155