Practical ethnography : a guide to doing ethnography in the private sector / Sam Ladner.

Format:

Book

Author/Creator:

Ladner, Sam, author.

Language:

English

Subjects (All):

Business anthropology--Research--Methodology.

Business anthropology.

Ethnology--Research--Methodology.

Ethnology.

Physical Description:

1 online resource (212 pages)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2016.

Language Note:

English

Summary:

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project an

Contents:

Contents; Chapter 1: Introduction; Chapter 2: Using Theory in Ethnography; Chapter 3: Managing a Private-Sector Ethnography Project; Chapter 4: Ethnographic Tools; Chapter 5: Managing Clients; Chapter 6: Ethical Ethnography; Chapter 7: Sampling; Chapter 8: Fieldwork; Chapter 9: Analysis; Chapter 10: Reporting; Chapter 11: Beyond Ethnography; Notes; References; Index; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781315422251

1315422255

9781315422237

1315422239

9781315422244

1315422247

9781611323917

1611323916

OCLC:

874563155