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The handbook of media and mass communication theory / edited by Robert S. Fortner and P. Mark Fackler.
- Format:
- Book
- Series:
- Handbooks in communication and media.
- Handbooks in Communication and Media
- Language:
- English
- Subjects (All):
- Mass media--Research.
- Mass media.
- Communication--Research.
- Communication.
- Social media.
- Physical Description:
- 1 online resource
- Edition:
- 1st ed.
- Place of Publication:
- Chichester, England : Wiley, 2014.
- Summary:
- The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. * Focuses on all aspects of current and classic theories and practices relating to media and mass communication * Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas * Gives niche theories new life in several essays that use them to illuminate their application in specific contexts * Features coverage of a wide variety of theoretical perspectives * Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
- Contents:
- Intro
- The Handbook of Media and Mass Communication Theory
- Copyright
- Contents
- Notes on Contributors
- Introduction
- Part I Classical Theories of Media and the Press
- 1 Classical Liberal Theory in a Digital World
- Origins and Optimism
- Disillusionment and Ethics
- Variations on a Liberal Theme
- Liberal Theory Today
- Conclusion
- Notes
- References
- 2 The Origins of Media Theory: An Alternative View
- 3 Political Economic Theory and Research: Conceptual Foundations and Current Trends
- The Political Economy Tradition
- Research on the Political Economy of the Media
- Current Trends
- 4 Semiotics and the Media
- Ferdinand de Saussure
- Roland Barthes
- Judith Williamson
- Robert Hodge and Gunther Kress
- Algirdas Julien Greimas
- How Do I Analyze a Media Text?
- Later Developments: A Semiotics of the Senses
- Charles S. Peirce (1958)
- 5 Symbolic Interactionism and the Media
- The Interactionist Tradition
- Information Technologies
- The Task of the Media
- Media Reform and the Crisis of Democracy
- Democracy and Critical Pedagogy
- A Performative Communication Studies
- 6 Patterns in the Use of Theory in Media Effects Research
- Prevalence of Theories
- Most Used Theories
- Parts of Media Effects Phenomenon
- Implications
- 7 Cultivation Theory: Its History, Current Status, and Future Directions
- Background of Cultivation Theory
- Challenges to the Theory
- Meta-Analyses of Cultivation Effects
- Evidence for Cultivation Effects
- More Recent Tests of Cultivation Theory
- Social Cognitive Theory
- Short- and Long-Term Effects of Media Exposure
- Recent Studies of Media Content
- Future Directions in Cultivation Theory Research
- 8 Media Ecology: Contexts, Concepts, and Currents.
- What Is Media Ecology?
- The Rise of Media Ecology: A Brief Account
- Contextualizing the Media
- The Symbolic Biases of Media
- Media as the Extensions of the Human Sensorium
- The Physical Forms and Biases of Media
- The Inevitability and Unpredictability of Consequences
- Media Do and Undo: A Faustian Bargain
- Media Ecology as Historiography
- Discussion: Currents in Media Ecology
- 9 Dramatistic Theory: A Burkeian Approach to the 2004 Madrid Terrorist Attacks
- Communication Studies and Dramatistic Theory
- Kenneth Burke's Dramatistic Theory
- Bridges between Dramatistic Theory and Communication Studies
- Case Study: The 2004 Madrid Terrorist Attacks
- Further Reading
- 10 Ritual Theory and the Media
- Key Elements of Media Ritual
- James Carey and the Ritual Model
- Politics as Symbolic Ritual
- Recent Theories of Media Ritual
- 11 Jacques Ellul and the Nature of Propaganda in the Media
- Definition
- Characteristics of Propaganda
- Propaganda and Democracy
- Ethics and Propaganda
- Concluding Remarks
- 12 Lewis Mumford: Technics, Civilization, and Media Theory
- 13 The Impact of Ethics on Media and Press Theory
- Mainstream Communication Theory
- Social Responsibility Theory
- Cultural Studies
- Sociological Propaganda
- Part II Audiences, Social Construction, and Social Control
- 14 Agenda-Setting Influence of the Media in the Public Sphere
- Basic Agenda-Setting Effects
- Attribute Agenda-Setting Effects
- Exploring a Third Level of Effects
- Psychology of Agenda Setting
- 15 The Uses and Gratifications (U&
- G) Approach as a Lens for Studying Social Media Practice
- Introduction.
- Uses and Gratifications Approach
- What Are Social Media?
- Uses and Gratifications of Social Media
- Limitations and Challenges
- Conclusions
- Note
- 16 The Media's Impact on Perceptions of Political Polarization
- The "Culture War" Theme
- Agenda Setting
- News or Opinion?
- The "Either/Or" Frame
- The Evolving Media Marketplace
- Elite Journalists Have Changed
- Conclusion: Are the Media Contributing to Polarization?
- 17 The Social-Cultural Construction of News: From Doing Work to Making Meanings
- The Social Construction of News: Constraints and Relationships
- The Cultural Construction of News: Assembling Shared Meanings
- 18 Media, Civil Society, and the Public Sphere: History and Current Thinking
- Civil Society
- International Civil Society
- The Public Sphere
- Political Economy and the Culture Industry
- 19 The Genesis of Social Responsibility Theory: William Ernest Hocking and Positive Freedom
- Hocking's Radical Alternative
- Postive Freedom and the News
- Acknowledgments
- Part III New Approaches and Reconsiderations
- 20 Feminist Media Theory
- The Activist History
- Gendered Jobs
- New Gender Theories
- Polysemy, Power, and Policing
- Post-Feminist and Third-Wave Discourse
- Global Studies and Political Economy
- Technology
- Other Factors, Other Conclusions
- 21 Media, Communication, and Postcolonial Theory
- The Question of Nationalism in Postcolonial Studies
- Third World Nationalism and International Communications
- Globalization, International Communications, and Postcolonial Theory
- References.
- 22 Reconceptualizing "Cultural Imperialism" in the Current Era of Globalization
- History of the Concept of Cultural Imperialism
- Criticisms of the Cultural Imperialism Perspective
- Active Audience Research and Effects of Cultural Transfers
- Counterflows and Regional Flows of Culture
- Cultural Globalization Rather Than Cultural Imperialism?
- The Problematic Concept of "Cultural Loss"
- The Intertwinement of Globalization and Americanization
- Retaining the Critical Core of "Cultural Imperialism"
- 23 Al Jazeera Remaps Global News Flows
- From Lone Channel to Global Network
- Impacts in the MENA
- Impacts Beyond the MENA
- 24 Nonviolence as a Communication Strategy: An Introduction to the Rhetoric of Peacebuilding
- Defining Nonviolence and Peacebuilding
- Background of Nonviolence and Peacebuilding Within the Field of Communication
- Nonviolent Communication Strategies for Peacebuilding
- Nonviolence and Peacebuilding as Emerging Concepts in Communication
- Challenges to the Research, Teaching, and Practice of Nonviolent/Peacebuilding Communication
- Recommendations for Future Research and Practice
- 25 Globalization and Cultural Identities: A Contradiction in Terms?
- The Origins of the Concept of National Identity: Essentialists and Historicists
- Defining Cultural Identity
- Globalization
- The Role of the Mass Media
- Identity and Globalization: Contradiction or Harmony?
- 26 Cultivation Theory in the Twenty-First Century
- "Doing Cultivation"
- Evidence of Cultivation
- Diversity in Cultivation Research
- New Media
- 27 Media Theory and Media Policy: Worlds Apart
- Media Theories
- Policy Issues
- Worlds Apart
- Notes.
- References
- Part IV Media Theory and New Technologies
- 28 The Philosophy of Technology and Communication Systems
- Philosophies of Technology
- Application to Media and Mass Communication Theory
- Triadic mass communication theory
- Cultural continuity
- 29 Theoretical Perspectives on the Social Construction of Technology
- Harold Adams Innis
- Marshall McLuhan
- The mythos of Media Technology
- Technology as an Intellectual Construct
- Technology and Meaning
- The Inevitability of Technology
- 30 Dangerous Liaisons: Media Gaming and Violence
- A Brief History of Video Games
- Types and Content of Video Games
- From Violent Media to Violent Video Games: Evolution of the Field
- Motivations: Why Play Violent Video Games?
- Effects of Playing Video Games
- Theorizing the Effects of Video Games
- Moderators of Effects of Violent Video Games: Demographics
- Methodological Challenges in Researching Effects of Video Games
- Implications of the Research for Policymaking
- International Research
- 31 Empowerment and Online Social Networking
- Defining the Terms
- Social Networks
- Web Theory
- Network Theory
- Systems Theory
- Micro Issues
- Macro Issues
- The Question of False Consciousness
- The Role of Collective Intelligence
- The Zapatista Movement
- MoveOn.org
- The Arab Spring
- Micro and Macro Uses of Social Networks for Empowerment
- Suggestions for Future Research
- 32 Global Communication Divides and Equal Rights to Communicate
- Press Theories and Freedom of Speech
- Media Imperialism and Communication Independence
- New World Information and Communication Order.
- Digital Divides and Digital Communication Rights.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (ebrary, viewed March 25, 2014).
- ISBN:
- 9781786842176
- 1786842173
- 9781118769881
- 1118769880
- 9781118770009
- 1118770005
- 9781118591178
- 1118591178
- 9781118769973
- 111876997X
- OCLC:
- 878119490
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