Building a housewife's paradise : gender, politics, and American grocery stores in the twentieth century / Tracey Deutsch.

Format:

Book

Author/Creator:

Deutsch, Tracey.

Language:

English

Subjects (All):

Supermarkets--United States--History--20th century.

Grocery trade--Social aspects--United States--History--20th century.

Grocery shopping--Social aspects--United States--History--20th century.

Women consumers--United States--History--20th century.

Physical Description:

1 online resource (350 p.)

Edition:

1st ed.

Place of Publication:

Chapel Hill : University of North Carolina Press, c2010.

Language Note:

English

Summary:

Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for low

Contents:

Women and the social politics of food procurement

Small stores, big business: the rise of chain store groceries, 1914-1933

The changing politics of mass consumption, 1910-1940

Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950

Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945

Winning the home front: gender and grocery stores during World War II

Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

979-88-908834-6-9

1-4696-0412-4

0-8078-9834-1

OCLC:

658203588