Cross-cultural destination image assessment : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / Wassim El Kadhi.

Format:

Book

Author/Creator:

El Kadhi, Wassim.

Language:

English

German

Subjects (All):

Culture and tourism.

Physical Description:

1 online resource (179 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2009.

Language Note:

English

Summary:

Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly r

Contents:

Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations

BibliographyAppendices

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783836622233

3836622238

OCLC:

679417072