Sold American : consumption and citizenship, 1890-1945 / Charles F. McGovern.

Format:

Book

Author/Creator:

McGovern, Charles.

Language:

English

Subjects (All):

Consumption (Economics)--Political aspects--United States--History.

Consumption (Economics).

Consumer behavior--Political aspects--United States--History.

Consumer behavior.

Physical Description:

1 online resource (553 p.)

Edition:

1st ed.

Place of Publication:

Chapel Hill : University of North Carolina Press, c2006.

Language Note:

English

Summary:

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship.

Contents:

Advertisers and consumers, 1890-1930

The nationalization of consumers : the political language of American advertising, 1890-1930

Making consumption American : advertisers, consumers, and national identity

Social science and the pragmatic consumer, 1890-1928

The science of purchasing

Redefining consumption at consumers' research

Consumer professionals in the Depression

The American way of life : folklores of capitalism, 1935-1939

Fighting for the American way : consumption and Americanism, 1935-1945.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [465]-521) and index.

ISBN:

979-88-908711-7-6

1-4696-0604-6

0-8078-7664-X

OCLC:

476268640