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Cities for sale : municipalities as public relations and marketing firms / Staci M. Zavattaro.
- Format:
- Book
- Author/Creator:
- Zavattaro, Staci M., 1983-
- Language:
- English
- Subjects (All):
- Municipal government--Public relations--United States.
- Municipal government.
- City promotion--United States.
- City promotion.
- Physical Description:
- 1 online resource (152 p.)
- Place of Publication:
- Albany : SUNY Press, c2013.
- Language Note:
- English
- Summary:
- Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
- Contents:
- ""Cities for Sale: Municipalities as Public Relations and Marketing Firms""; ""Contents""; ""Preface""; ""Acknowledgments""; ""Chapter One: Selling a City""; ""Chapter Two: Metaphors in Public Administration""; ""Chapter Three: Government, Governance, and the Market""; ""Chapter Four: Communication, Marketing, and Public Relations""; ""Chapter Five: Cities as PR and Marketing Firms: The Framework""; ""Chapter Six: Implications for Citizen Participation and Democratic Governance""; ""Chapter Seven: Patterns, Limitations, and Future Research""; ""References""; ""Index""
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9781438446837
- 1438446837
- 9781461929277
- 146192927X
- OCLC:
- 841809883
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