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Mindmapping China : language, discourse and advertising in China / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden.
- Format:
- Book
- Author/Creator:
- Boden, Jeanne.
- Language:
- English
- Subjects (All):
- Language and culture--China.
- Language and culture.
- Chinese language--Social aspects.
- Chinese language.
- Chinese language--Political aspects.
- Intercultural communication.
- Advertising--China.
- Advertising.
- Physical Description:
- 1 online resource (228 p.)
- Place of Publication:
- Brussels, Belgium : Academic and Scientific Publishers, 2010.
- Language Note:
- English
- Summary:
- Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication--it also imbeds cultural rules--the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China.
- Contents:
- ""Front ""; ""Contents""; ""Acknowledgements""; ""Introduction:""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Epilogue""; ""Bibliography""; ""Index""
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (ebrary, viewed October 30, 2013).
- OCLC:
- 868969499
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