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Language as commodity : global structures, local marketplaces / edited by Peter K.W. Tan and Rani Rubdy.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Language and languages--Economic aspects.
- Language and languages.
- Language and languages--Political aspects.
- Language and culture.
- Language spread.
- Communication, International.
- Physical Description:
- 1 online resource (243 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London ; New York : Continuum, c2008.
- Language Note:
- English
- Summary:
- Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power
- Contents:
- Introduction / Peter K.W. Tan and Rani Rubdy
- Dimensions of globalization and applied linguistics / Paul Bruthiaux
- Linguistic instrumentalism in Singapore / Lionel Wee
- The commodification of Malay : trading in futures / Lubna Alsagoff
- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon
- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin
- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas
- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan
- English in India : the privilege and privileging of social class / Rani Rubdy
- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang
- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu
- On the appropriateness of the metaphor of LOSS / David Block
- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-282-87357-1
- 9786612873577
- 1-4411-2398-9
- OCLC:
- 676697413
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