Health risk communication [electronic resource] / Marijke Lemal and Joav Merrick, editors.

Format:

Book

Contributor:

Lemal, Marijke.

Merrick, Joav.

Series:

Health and human development series.

Health and human development

Language:

English

Subjects (All):

Health risk communication.

Physical Description:

1 online resource (190 p.)

Edition:

1st ed.

Place of Publication:

Hauppauge, N.Y. : Nova Science Publishers, Inc., 2013.

Language Note:

English

Summary:

" Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"-- Provided by publisher.

Contents:

section 1. Health risk communication

section 2. Acknowledgments

section 3. Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-62257-552-0

OCLC:

839691239