Consumer behavior / Felix Saito, editor.

Format:

Book

Contributor:

Saito, Felix.

Language:

English

Subjects (All):

Consumer behavior.

Physical Description:

1 online resource (293 p.)

Edition:

1st ed.

Place of Publication:

New York : Nova Science Publishers, c2009.

Language Note:

English

Summary:

This book introduces concepts of corporate environmental responsibility and individual environmental responsibility, identify their key indicants, and offer evidence of robust relationships between them.

Contents:

Intro

CONSUMER BEHAVIOR

CONTENTS

PREFACE

RELATIONSHIP BETWEEN CORPORATE ANDINDIVIDUAL ENVIRONMENTAL RESPONSIBILITY

ABSTRACT

INTRODUCTION

FROM ENVIRONMENTALISM TO RESPONSIBILITY

CONCEPTUAL BACKGROUND AND HYPOTHESES DEVELOPMENT

Corporate Environmental Responsibility

Internal Marketing Programs

Environmental Technologies and Business Processes

Environmental Orientation

Environmental Strategy

INDIVIDUAL ENVIRONMENTAL RESPONSIBILITY

Environmentally Responsible Behavior

Environmentally Responsible Scripts

ENVIRONMENTAL VALUES

Linking Corporate Environmental Responsibility and IndividualEnvironmental Responsibility

EMPIRICAL STUDY

Data Collection

Measurement

Reliability and Validity Analysis

Path Analysis

RESULTS

IMPLICATIONS FOR THEORY AND PRACTICE

APPENDIX 1

APPENDIX 2

REFERENCES

JAPANESE OLIVE OIL CONSUMER BEHAVIOUR:A CONJOINT ANALYSIS APPROACH

1. INTRODUCTION

2. OLIVE AND VEGETABLE OILS CONSUMPTION IN JAPAN

3. PRODUCT QUALITY AND CONSUMERS' PERCEPTION

4. DATA COLLECTION AND METHODOLOGY

4.1. Data Collection

4.2. Methodology

5. RESULTS

5.1. Descriptive Analysis

5.2. Conjoint Analysis Results

CONCLUSION

ASSESSING KITCHEN PURCHASE BEHAVIOUR AMONGFAMILIES USING CORRESPONDENCE ANALYSIS

1. INTRODUCTION: FAMILY PURCHASE BEHAVIOUR

1.1. Challenges to Consumer Research on the Family

1.2. Family Decision Making

1.3. External Influences on Family Decision Making

1.4. Conflict Resolution

2. KITCHEN PURCHASE BEHAVIOUR

2.1. The Survey

2.2. The Analysis

2.2.1. Descriptive Analysis

2.2.2. Multiple Correspondence Analysis

2.2.3. The Correspondence Map

2.3. Interpretation of the Results

3. CONCLUSION

APPENDIX 1. THE QUESTIONNAIRE

ACKNOWLEDGEMENT

REFERENCES.

CONSUMER BEHAVIOR, TRUST OF INFORMATION,AND RISK PERCEPTION OF FOOD SAFETY EVENTS

METHOD

SUSTAINABLE FOOD CONSUMPTION, INVOLVEMENTAND KNOWLEDGE: AN APPLICATION OF THETHEORY OF PLANNED BEHAVIOUR

THEORETICAL FRAMEWORK

STUDY OBJECTIVES AND DESIGN

Method

EMPIRICAL RESULTS

Theory of Planned Behaviour

Involvement

Knowledge

DISCUSSION

LIMITATIONS AND FUTURE RESEARCH

CONSUMERS AND PURCHASES OF HEALTHPRODUCTS OVER THE INTERNET

Inclusion and Exclusion Criteria

Search Strategy

Internet Pharmacies

Complementary and Alternative Medicine Products

Pharmaceutical Manufacturer

General Health Products

Spam E-Mail

Contact Lens Vendors

ARE CHAT ROOMS REPLACING CONVENTIONALCOMMUNITIES?

THE STUDY

The Process

Description

ANALYSIS AND FINDINGS

Chat Rooms as On-Line Communities

SUMMARY

EVOLUTIONARY PROGRAMMING TO SIMULATEELECTRICITY MARKET COMPETITION

2. ELECTRIC POWER MARKETS OUTLINE

3. MARKET MODEL

3.1. Producer Bidding Strategy

3.2. Consumer Bidding Strategy

3.3. Market Clearing Algorithm

4. GENETIC ALGORITHM AS EVOLUTIONARY GAME

4.1. Canonical Genetic Algorithm and Evolutionary Games

4.2. Genetic Population as Near Nash Equilibrium

4.3. Evolutionary Stability and Superiority of Genetic Population

5. MARKET SIMULATOR

5.1. Strategies Codification

5.2. Algorithm Implementation

5.2.a. Initialization

5.2.b. Producers Fitness Evaluation

5.2.c. Consumers Fitness Evaluation

5.2.d. Selection, Competition and Creation of Offspring

6. NUMERICAL EXAMPLES

6.1. Test Case

CONCLUSION.

REFERENCES

CONSUMERS' PREFERENCE FOR CHOICESTRATEGIES EXAMINED IN TWO TASK DOMAINS

DECISION STRATEGIES EXAMINED

BEHAVIORAL DECISION AIDS

DECISION STRATEGY SELECTION

Participants

Materials and Procedure

APPENDIX A.A MENTAL STEP-BY-STEP DESCRIPTION OF THE DECISIONSTRATEGIES

APPENDIX B. THE INTERVIWER'S CAR FACT TABLE

APPENDIX C. TTB-MR - AN EXAMPLE OF DECISIONSTRATEGY APPLICATION

MEDICAL-INFORMATION CONSUMERS:COMPARING THE CHARACTERISTICS OF PATIENTSWITH COPD WHO RECENTLY VISITED THEIRPHYSICIANS AND PATIENTS WHO VISITED AMEDICAL-INFORMATION WEBSITE

METHODS

Study Design

Study Eligibility Criteria: Physicians

Study Outcome Measures

Statistical Methods

MATERIALISM:AN EVOLUTIONARY PERSPECTIVE

MATERIALISM: AN EVOLUTIONARY PERSPECTIVE

What is Materialism?

Natural Selection and Motivational Preparedness for Learning MaterialisticValues

A Role for Sexual Selection in Human Preparedness for LearningMaterialism

The Socialization of Materialism in a Prepared Species

A Few Hypotheses Based on An Evolutionary Perspective of Materialism

BIASED CONSUMERS' HYPOTHESES ONPRICE-QUALITY-RELATIONSHIPS:INFLUENCES OF NUMERICAL ANCHORS

THE RELATIONSHIP BETWEEN PRODUCT PRICE, PERCEIVEDPRODUCT QUALITY AND THE ANCHORING HEURISTIC

EXPERIMENT OF MOLZ AND GIELNIK (2006)

Hypotheses

Sample

Design and Independent Variables

Dependent Variables

REANALYSIS BY MOLZ AND GIELNIK (2004)

MOBILE LEARNING:PREDICTION OF USER BEHAVIOR BY MEANS OF THETHEORY OF REASONED ACTION

THEORETICAL BACKGROUND:THE THEORY OF REASONED ACTION (TRA)

RESEARCH MODEL AND HYPOTHESE

METHODOLOGY

Study Context and Sample

Questionnaire Design

RESULT

COST-BENEFIT-ASSOCIATIONS:A POWERFUL BUT UNDERSTUDIED CONSTRUCT

2. COST-BENEFIT-ASSOCIATIONS - A THEORETICAL FRAMEWORK

3. CAUSES OF COST-BENEFIT-ASSOCIATIONS

3.1. Situational Circumstances

3.1.1. Causes that affect cost-benefit-associations directly

3.1.2. Causes That Affect Cost-Benefit-Associations Indirectly

3.2. Personal Characteristics

3.3. Motivation

4. CONSEQUENCES OF COST-BENEFIT-ASSOCIATIONS

4.1. Experiential Consequences

4.2. Cognitive Consequences

4.3. Behavioral Consequences

FAIRNESS PERCEPTIONS AND UTILITYMAXIMIZATION

THEORETICAL BACKGROUND

FAIRNESS PERCEPTIONS AND UTILITY MAXIMIZATION

PURCHASING ILLEGAL COPIES OF MOVIES' VIDEOSAS AN UNETHICAL CONSUMER BEHAVIOR:AN ISRAELI STUDY

LITERATURE REVIEW AND RESEARCH HYPOTHESES

Ethics and Morals

CONSUMER SENTIMENTS TOWARD MARKETING

ATTITUDES TOWARD UNETHICAL ACTS

Instrument

DISCUSSION AND IMPLICATIONS

PROFILING UNETHICAL INDIVIDUALS

LIMITATIONS

SUMMARY AND FUTURE RESEARCH

INDEX.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-61728-772-5

OCLC:

837527997